Quick Rundown of Local SEO Points to Lock Down
With the rise of social signals as well as reviews in terms of Google paying closer attention to what is being said about your business, products and services. Google has also started the process of interpreting user search behaviors and making a few presumptions that most users prefer to shop close to home. In an effort to maximize your website’s exposure for local search results, there are a number of elements we look at to determine which local search optimization tactics create the best possible scenario for your website and to make sure your store locations are showing up in related local search results.
- Do all of your online profiles share consistent NAP, hours, map, driving directions?
- Is your city and state treated as if it were a keyword and follow a similar process to the on-page optimization?
- What do your business listings, links and citations look like?
- What directories can you be found in, are they solid citizens or will they require some additional scrubbing in order to clean them up?
- Are you strictly online or is there a brick and mortar version of your business? There may be some considerations to be made there as well depending on the focus of your business.
- Does your business appear on any review sites, is there a way to actively use both the positive and negative reviews as additional touch-points?
In addition to our on-page checklist, here are a few must-haves in order to give put your best local foot forward.
NAP (name, address, phone number) = Google My Business Page
Does NAP on website match Google Places?
Add city / service pages to your website.
Does the website have a blog?
How Does Your Website Appear On Mobile?
Do you have a Google+ Profile setup?
Google My Business Page Claim
Claim your Google listing.
Google Profile + Google Plus
Is your Google Local profile merged with the Google+ page?
Are you listed in the right category?
Ensure that your business name is EXACTLY listed in Google Places.
Logos & Cover Photo
Add your logo and cover photo. At least 5 more photos to optimize for the carousel.
Test your website for existing schema.
Test Your Website Schema
Generate local and business schemas for your website.
See How You’re Listed
Add Business Details In Schema.
Create & Claim Listing on Bing.
Create & Claim Listing on ExpressUpdate
Create & Claim Listing On Yelp.
Top 50 Citation
Submit To Top 50 Citation Sites.
Fix NAP For Wrong Citations.
Free Citation Lookup On 100+ Sites
Submit To Niche Specific Sites.
Best Sources Of Citations By Category
Submit To Hyperlocal Directories.
Best Sources Of Citations By City
Find Your Competitor’s Citations and Additional Sources
Whitespark’s Citation Finder
Modify Old Citations
You can modify old or defunct citations. If a website has already cited an old address of your business.
Respond Back To Negative Reviews
Ask Existing Customers To Leave A Review.
5 Tips To Get More Reviews
Make Easy To Review
Make It Easy For Customers To Review You.
ReviewBiz Customer Review Badges
Call To Action
Is Your Call To Action Displayed Prominently?
CTA Optimization Guide
Is The Phone Number Prominently Displayed?
Display Testimonials / Reviews On Your Website
Create A Twitter Profile
Create A Facebook Page
Claim Your Venue On Foursquare