CREATING CONNECTIONS ONE CAMPAIGN AT A TIME


WHAT IS DIGITAL MARKETING


Digital marketing is a broad term that encapsulates a number of subsequent practices delivered through various digital platforms and devices with the goal of driving some kind of user interaction.

Digital marketing includes a number of online marketing techniques and tactics, such as search engine optimization (in our case, cleveland seo services), search engine marketing (SEM) and link building. It also includes channels that serve or provide access to digital media like various tube channels, in-game and apps. The primary objective is customer engagement, providing users a way to interact with your brand at the right place and the right time. It may serving a series of ads that correlate to what users/your customers are searching for or re-engaging users who may have already seen or interacted with your message.

Are You Only Focused On Digital?

The way we see it, while we would love to be all things to all people, our experience has been rooted in the digital space. Having spent the bulk of our professional careers dealing with researching, designing, developing and delivering solutions on the web; it just makes sense that we focus on the following specializations:

SEM / PAID SEARCH

  • PPC (Pay-Per-Click Advertising)
  • Network Evaluation
  • Adwords Account Audits
  • Paid Search/Inclusion Advertising

EMAIL MARKETING

  • Design/Template Creation
  • List Scrubbing and Management
  • Content and Scheduling

SEO / WEBSITE OPTIMIZATION

  • Keyword Research
  • On-page Optimization
  • Off-page Ranking Factors
  • Optimization/Technical Audits
  • Content Analysis

SOCIAL MEDIA

  • Audience Engagement, Participation, Communication
  • Ad and Media Buys
  • Competitor data into opportunities
  • Channel Optimization and Management