Services

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Integrated Digital Marketing Services

Over the years, we’ve worked with a few hundred small businesses, startups, design firms & ad agencies in/around the Northeast OH, greater Cleveland area to develop, support & manage organic & paid search campaigns.

During that time we found that while these small businesses had some loosely fashioned goals & some ideas about what they wanted to do, there was no definitive framework for marketing & promoting their brands/companies. Due to the inherent nature of being a small business, a start-up or even an entrepreneur, owners & family members were the ones responsible for pitching in to lend a dozen or so hands, switch between a few different roles & try to do what everybody else was doing to get people through the door.

What They Needed Was A Process, A Framework For Their Cleveland SEO & Digital Marketing!

They needed a process, a blueprint, a checklist for how to work around, work within & ultimately produce something at the end. They needed a systematic approach that stepped them through transforming an idea into a solution. What could Blackgate Creative provide that would have an immediate impact right out of the GATE? The answer, as it would seem, was found in the question itself.
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GATEGather >> Analyze >> Transform >> Engage

We took the basics of every strategic planning session, broke them out into quick hits & presented our clients with a formula for solving their marketing problem(s). We noticed that right out of the GATE, it removed ambiguity & helped channel their efforts. By identifying goals, creating actionable steps to getting in front of their customers & being able to weigh/measure the results, it helped control costs while improving efficiency.
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Gather

  • What do you know about your customers, markets, competitors
  • What don’t you know about your customers, markets, competitors
  • What don’t you know about what you don’t know

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Analyze

  • Sort customer data, surveys, feedback forms
  • Develop market awareness
  • Perform a deep-dive on your competition

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Transform

  • Customer data into audiences, segments, personas
  • Market/industry data into winnable niches
  • Competitor data into opportunities

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Engage

  • Touch-points throughout the buying cycle
  • Explore different market segments
  • Beat the competition where they’re not

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Once the process was in place & the results of the digital marketing, SEO & SEM efforts started to roll in, we started to notice client engagement on a completely different level. Those relationships started to take on more of a partnership where we weren’t just the “agency of record”, but an extension of their marketing & sales departments. Fast forward to today & there are still a dozen or so of those initial clients that are still working with us; & we’re overjoyed to have them onboard for more than 15 years!

Questions about what our process can do for your business?

Looking for an agency partner to handle your digital marketing, SEO or SEM? Or maybe you found a couple boxes of old comics in the attic that you don’t know what to do with?

Hop on over to the contact page and let us know how we can help!

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