THE MOST IMPORTANT THINGS IN LIFE ARE THE CONNECTIONS YOU MAKE WITH OTHERS
WHO WE ARE
Let’s get back to the core reasons why you started your business in the first place. What was that spark that made you take action?
We’ll take all of those ideas, throw them against the wall to see what sticks & start sketching, chopping, painting, creating the “something” that got lost along the way.
We’ll edit, tweak, version until we can get to the heart of the messaging & visuals that BEST tell your story. We’ll find the BEST vehicles to deliver your message, gas ’em up & go!
Once the new “you” is out there for the masses, we’ll work on honing in the various tactics to get in front of your target audience & connect your products/services to help solve their problems.
WHAT WE DO
HOW WE DO IT
We encounter the above scenario 3, sometimes 4 times per week when people are shocked at the actual investment required to move the needle. Yes, it's going to take money... Yes, it's going to take effort... Yes, it's going to take some time. While we're talking them down off of the proverbial ``ledge``, it becomes clear that the resources they were relying on were only giving them about 50% of what it actually takes to create, publish & manage a successful campaign.
That's where our G.A.T.E. framework comes into play in developing interconnected strategies through SEO & website optimization, SEM or paid advertising like Google Adwords, Email & Social Media marketing. We make it as transparent as possible so the client can absorb as little or as much as they want to about WHAT, WHERE, WHEN, WHO, WHY & HOW we're doing it. We learned a long time ago that, ``knowing... is half the battle!``
It all starts with data! The more we can collect & learn about the people you’re trying to connect with, the more synergistic each of the campaigns will be in working across multiple marketing channels.
Once we have the data in front of us, we start looking for those common threads that connect your story, your product or your services to the needs of your potential customers.
We take all of those threads & begin weaving a better, more cohesive story on the value your products & services deliver to the customer or how the quality of your solution(s) can benefit the customer.
The last bit in the process is getting in front of those potential customers when & where they’re searching for your solution.