We've found that the majority of digital marketing initiatives fail because the people who are steering the ship lack a solid, definitive process for how to put a campaign together. They might read some blogs, watch a few how-to videos & maybe even solicit the help of their neighbor's teenage son who manages the Facebook account for his High School's Chess Club. They throw a little time at it, they throw a little money at it & nothing happens. The conversations start with friends & family at which point they start to dismiss all forms of digital marketing to be a waste of time & money because the ran a couple ads on Facebook & spent $100 on Google Adwords over the course of 3 months that didn't result in a single call, email or in-store purchase.
We encounter the above scenario 3, sometimes 4 times per week when people are shocked at the actual investment required to move the needle. Yes, it's going to take money... Yes, it's going to take effort... Yes, it's going to take some time. While we're talking them down off of the proverbial ``ledge``, it becomes clear that the resources they were relying on were only giving them about 50% of what it actually takes to create, publish & manage a successful campaign.
That's where our G.A.T.E. framework comes into play in developing interconnected strategies through SEO & website optimization, SEM or paid advertising like Google Adwords, Email & Social Media marketing. We make it as transparent as possible so the client can absorb as little or as much as they want to about WHAT, WHERE, WHEN, WHO, WHY & HOW we're doing it. We learned a long time ago that, ``knowing... is half the battle!``