About Us

THE MOST IMPORTANT THINGS IN LIFE ARE THE CONNECTIONS YOU MAKE WITH OTHERS


Tom Ford

WHO WE ARE


Blackgate Creative is boutique digital marketing agency in Cleveland OH powered by a rag-tag group of artists, illustrators, marketers, storytellers and dreamers who are fueled by the idea that digital DOESN'T have to mean disconnected, cold and impersonal.

IDEATION

Let’s get back to the core reasons why you started your business in the first place. What was that spark that made you take action?

CREATION

We’ll take all of those ideas, throw them against the wall to see what sticks & start sketching, chopping, painting, creating the “something” that got lost along the way.

PUBLICATION

We’ll edit, tweak, version until we can get to the heart of the messaging & visuals that BEST tell your story. We’ll find the BEST vehicles to deliver your message, gas ’em up & go!

INTERACTION

Once the new “you” is out there for the masses, we’ll work on honing in the various tactics to get in front of your target audience & connect your products/services to help solve their problems.

WHAT WE DO


Build connections and foster relationships based on communication, commitment to caring about our clients' success and creating ``beyond the initial sale`` value in everything we touch!

RESPONSIVE DESIGN

Responsive design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Content, design and performance are necessary across all devices to ensure usability and satisfaction

SEM / PAID SEARCH

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

DIGITAL STRATEGY

A digital marketing strategy includes search engine optimization SEO, search engine marketing SEM often referred to as PAID SEARCH like Google Adwords, social media marketing and e-mail marketing.

EMAIL MARKETING

Email marketing usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to interact with your brand..

SEO / WEBSITE OPTIMIZATION

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page on a SERP (search engine results page) often referred to as natural or organic relating to the traffic/users who visit the site as a result.

SOCIAL MEDIA

Social media marketing is the use of social media platforms and websites to promote a product or service. On a strategic level, social media marketing includes the management of campaigns focusing on connecting with users to establish and build brand confidence.

HOW WE DO IT


We've found that the majority of digital marketing initiatives fail because the people who are steering the ship lack a solid, definitive process for how to put a campaign together. They might read some blogs, watch a few how-to videos & maybe even solicit the help of their neighbor's teenage son who manages the Facebook account for his High School's Chess Club. They throw a little time at it, they throw a little money at it & nothing happens. The conversations start with friends & family at which point they start to dismiss all forms of digital marketing to be a waste of time & money because the ran a couple ads on Facebook & spent $100 on Google Adwords over the course of 3 months that didn't result in a single call, email or in-store purchase.

We encounter the above scenario 3, sometimes 4 times per week when people are shocked at the actual investment required to move the needle. Yes, it's going to take money... Yes, it's going to take effort... Yes, it's going to take some time. While we're talking them down off of the proverbial ``ledge``, it becomes clear that the resources they were relying on were only giving them about 50% of what it actually takes to create, publish & manage a successful campaign.

That's where our G.A.T.E. framework comes into play in developing interconnected strategies through SEO & website optimization, SEM or paid advertising like Google Adwords, Email & Social Media marketing. We make it as transparent as possible so the client can absorb as little or as much as they want to about WHAT, WHERE, WHEN, WHO, WHY & HOW we're doing it. We learned a long time ago that, ``knowing... is half the battle!``

GATHER

It all starts with data! The more we can collect & learn about the people you’re trying to connect with, the more synergistic each of the campaigns will be in working across multiple marketing channels.

ANALYZE

Once we have the data in front of us, we start looking for those common threads that connect your story, your product or your services to the needs of your potential customers.

TRANSFORM

We take all of those threads & begin weaving a better, more cohesive story on the value your products & services deliver to the customer or how the quality of your solution(s) can benefit the customer.

ENGAGE

The last bit in the process is getting in front of those potential customers when & where they’re searching for your solution.

THE TEAM THAT MAKES IT HAPPEN


A few of the folks who are hard at work bringing your ideas to fruition
Chris Loeser
Chris Loeser
Founder & Head Janitor
Spent many a year developing digital marketing initiatives both in-house & at various Cleveland marketing agencies & web dev shops
Chris Leo
Chris Leo
Comms Chief
Former teacher/professor turned communications/pr team lead. If there's a story to be told, Chris will find a way to tell it, but better.
Jeff Mcmanamon
Jeff Mcmanamon
Project Cordinator
Selling homes by day & laying out digital marketing strategies by night, might be Batman, we've never seen them both in the same place at the same time
Bryan Kaye
Bryan Kaye
Social Media Lead
With unique insights into healthcare & pharma, Bryan lends his expertise to transforming regular 'ol social media into effective B2B & B2C communication channels.